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AANA + ACMA + ASIC + FTC Disclosure Standards

Every Ochre Media-managed brand deliverable carries the disclosure required by the creator's audience jurisdiction. For our AUS-first roster that means AANA Code of Ethics + ASIC influencer-content guidance + ACMA broadcast rules; for cross-border deliverables to Asia and the Americas we layer in the local equivalents (FTC, ASA, EU DSA, PRC Advertising Law, etc.).

1. The standard — conspicuous, above the fold, native to platform

Required disclosure is placed at the start of the caption (or video voice-over) before any product mention. Where the platform offers a native paid-partnership label (TikTok Branded Content, YouTube Paid Promotion, Instagram Paid Partnership), it is enabled in addition to the in-caption tag. Tags are localized to the audience’s primary jurisdiction.

2. Per-jurisdiction disclosure rider

United States — FTC 16 CFR Part 255: #ad or #sponsored. United Kingdom — ASA CAP Code: #ad. Australia — ACCC: #ad. Germany — #werbung or #anzeige. Spain — #publi or #publicidad. France — #sponsorisé or «collaboration commerciale». Italy — #pubblicità or #adv. Brazil — #publi. Mainland China — "advertising" label per PRC Internet Advertising Regulations (2023). South Korea — #ad per Fair Trade Commission guidelines. Japan — #PR per JIAA / Stealth Marketing Regulation 2023.

3. AI-generated content

If a deliverable uses generative AI for a material part of the output (likeness, voice, large text generation, image generation), it additionally carries #aigenerated (Western markets) and "AI-generated" labeling (China markets), per EU AI Act Art. 50 and PRC Deep Synthesis Internet Service Regulations.

4. Enforcement

Ochre Media runs an automated compliance lint pass on every brief and every deliverable before it ships. Findings are written to the audit log; block-severity findings prevent the deliverable from being published. Our internal banned-word lists implement FTC Endorsement Guides, ASA CAP Code, ACCC Guidelines, and the 16-category PRC Advertising Law absolute-superlative ban.

5. Complaints

If you believe an Ochre Media-managed deliverable does not comply, email compliance@ochremedia.com.au with the post URL. We acknowledge within 1 business day and remediate within 5 business days where the complaint is upheld.